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Monday, June 28, 2010

Property Dealers Wooing Investors

The real estate in India is witnessing a boom across all cities, be it metros or tier-II, III and IV cities. But, in places like Ludhiana where situation is not the same, property dealers are busy wooing realty investors by giving away freebies like cars.

The real estate giants who invested in property two years ago before the economy slowdown have not found any buyers yet. To release the blocked money of real estate developers, a two day property dealers’ exhibition was organized by Real Estate Bank of India (REBI). The first of its kind, the exhibition had 13 participants, all real estate dealers from North India. The property dealers whose older products remained unsold also participated in the exhibition to boost the sales and get returns on the investments.

The attraction at the exhibition was a lucky draw after every ten buys i.e. a Tata Indigo car. With registration by 350 people, property dealers are supposed to be gifting 25 cars but only after 10 ‘genuine’ deals. The results for the lucky draw are to be announced on June 29 as scrutinizing forms and studying backgrounds to identify genuine deals will take some time.

It is important to find the buyers and get the products sold for real estate dealers else it results in losses. This is why they sold few properties on special discounts like Rs. 100-250 per square yard off for on the spot buyers.

Real estate in India is on a revival mode where the steep fall in prices during last two years has started picking up. The construction of projects across all segments-residential, commercial and retail- has begun and the capital as well as rental values have also risen. Property market has become one of the most preferred investment areas in India.

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