Actors, actresses and even the whole film industry have a major impact on the lifestyle of the Indians and the people across the globe. Whatever our actors do becomes the style statement of the common man. Every time, we are in search of things which have the impression of celebrities on them and which are endorsed by them, because in one way or the other, it adds credibility to the product with their presence. By using such properties, we tend to add on to our status in the society. Because for sure, the property or the material, which has been used or promoted by the celebrities, has an additional value to it, which if purchased by the common man, correspondingly adds to the status of the person in the society.
Same ways, these days, the prices of the real estate properties are rising with our Bollywood people visiting or shooting in different parts of the country. Like, what happened recently, a small village in Peepli, and the after effects are such that every single man is planning to buy land in that village. The place has gained popularity in a very short span and in the last one month, the demand of farmlands in the area has increased rapidly. This is only because of the movie, ‘Peepli Live’, Amir Khan’s production, whose name is on village. Peepli, scene is a very recent example, but there are many other places, which became popular with the visit of the celebrity at that place.
The real estate sectors, surely gains glamour, with the addition of a celebrity name to its property. Whether it’s our favourite M S Dhoni’s name attached with the Amarpali group, or some other celebrity endorsing a real estate property, reference of an actor name with the property makes it more valuable and increases its demanded manifold.
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